떡락

A sudden, catastrophic drop — in price, popularity, or status. From 떡 (rice cake, implying thick/heavy) + 락 (fall/drop). When something doesn't just dip — it nosedives.

떡 = rice cake (implies thick, heavy fall)

락 = fall / drop (shortened from '하'락)

See also: 떡상, 떡실신, 떡칠

Opposite: 떡상