오글

That secondhand embarrassment feeling — when something is so cheesy, awkward, or over-the-top that your whole body reacts. From 오글오글, an onomatopoeia describing the sensation of skin crawling or goosebumps from embarrassment. The Korean equivalent of cringe.

오글 = skin-crawling embarrassment (shortened from '오글'오글, onomatopoeia for cringe sensation)